Here is what's included in Tell It to the CEO:
Tell It to the CEO:
How to Write Compelling Executive Summaries and Briefings
By Angela J. Maniak
Table of Contents
| Introduction........................................................................................................ |
1 |
| Part One: How to Compose a Compelling Executive Summary 1. Write to the Top ............................................................................................ |
9 |
| 2. Focus and Frame the Subject .................................................................... | 27 |
| 3. Keep Language Concrete and Compelling ............................................... |
49 |
| 4. Put Things in Perspective ........................................................................... | 67 |
Recap of Part One: Six Fatal Flaws of Executive Summaries ..................................................... |
87 |
Part Two: How to Format, Edit, and Present an Executive Summary or Briefing 5. Select an Appealing Layout ....................................................................... |
93 |
| 6. Develop and Deliver an Executive Briefing .............................................. | 105 |
| 7. Check for Correctness .............................................................................. | 119 |
Tell It to the CEO
The CD included with the book contains the following bonus material:
The Tip Sheet includes all Key Points from the book on a compact 6"x9" card you can carry with you.
Copyright 2005 Angela J. Maniak